When one discovers the 6 oversized Arsham sculptures across the village of Kohler, they are invited to the Arsham Cabin. This bookable exclusive accommodation, creating a one-of-a-kind museum experience with Arsham’s latest bathroom collection with Kohler, and other work of his art.
Kohler, Daniel Arsham and Malbon created an entire universe of these almost surreal moments where travel, art and golf collided in an unexpected way.
The scope: Conceptual development • art direction • print & digital design • event production
Collaboration Teaser Post
Arsham in Kohler Social Post
Highlights
The campaign creative was backed by strategic optimization. From a home-tour like content, to exclusive VIP event in Kohler, the Arsham in Kohler generated outsized earned reach with 4.4B impressions and 10M social impressions from the event, which resulted in 25% increase in search demand for Kohler’s hospitality business.
This unexpected, cross-business collaboration had a few reknown people take notice, such as Kevin Love, and Ronnie Fieg of KITH.
The work was featured in:
Creative Leads: Jin Kim (Art Director), Kiernan Miller (ACD), Beth Kerin (Creative Director, Copy)
Concepting, Art Direction – Photo & Video, and Design – Print & Design Layouts.
Creative Direction: Ewa Lonska (Creative Director - AD)
Photography: Sammy Reed, Jeff Stasney
Production Partner: SixnFive – 3D Render
Producer: Adam Muggenthaler
Retouchers: Ronald Jape
Videographer & Editor: Ross Monagle
Editor: Miguel Barbosa, Ross Monagle
Production Art: Tara Wasmer