Kohler x SR_A.
Formation 01.
The first product of this partnership, Formation 01 bathroom faucet was conceived in the idea of “Moving Water” — the flow of the water traveling through our everyday fixture, reimagined by Ross’ future-forward design.
The campaign gives viewers a thorough tour of the two brands’ collaboration where one could indulge in the making of this sculpture-like faucet, from its birthplace to the debut at Design Miami ‘23.
Launch Reel: Samuel Ross in Kohler, with Formation 01.
Campaign Identity Progress
Prototype Photoshoot
Pre-Launch Instagram Posts
BTS: From Video Shoot.
Launch Email Design
BTS: From Material Photoshoot
Neolast Closeup
The concept of this partnership campaign pushed Kohler in many ways as a brand. To stop the eyes of those are eager to try new things, the campaign approached to unlock a number of facets this partnership had. From the story of material & color development, to the artist’s POV on this partnership, to the AR social filter, the visual journey generated a robust experience that one could indulge in, until the product became available.
Social Post 1 – Material Story
Social Post 2 - Partnership Manifesto
Social Post 3 - AR Filer Promo
Moving Water.
Formation 01.
The second reel, following the launch date resurfaces the partnership manifesto and visually expresses the fluid dynamics of the sculptural water fixture.
The concept draws inspiration from Ross’ original thinking “…everyday objects can be works of art and provide delightful interactions.” as the reel spotlights the faucet in a Brutalist environment that elevates the water flow and the design of the faucet.
Design Miami 2023
Terminal 01
Witnessing Formation 01 inside of the installation, Terminal 01 at Design Miami was more than just a debut. It was a celebration of the partnership in a place where artists, designers and brand partners could experience a sense of boldness, curiosity and the idea in which design met function.
The creative content, including NYT Cover and OOHs resulted in 800M impressions, driving 43k+ foot traffic to the exhibition and 400+ attendees to the private event held in South Beach.
By the numbers:
2.5B+ impressions on PR/Media
33.5M impressions on Social Media with 2.7M engagements
Work featured in:
Credits:
Creative Leads: Jin Kim (Art Director), Christopher Mier (Copywriter), Ross Mollet (ACD - Copy)
Concepting, Art Direction – Photo, Video, 3D Activation & 3D Render, Design – Print & Design Layouts.
Creative Direction: Ewa Lonska (Creative Diretor, AD)
Photography: Sammy Reed, Michael Huibregtse
Producers: Tasha Peterson
Production Partner: Utopic
Retouchers: Ronald Jape
Director - Video: Myles Beeson
Editors: Ross Monagle, Suzie Moore
Graphic Designer: Aseem Gautam, Peter Whelpley – Motion Design
Production Art: Tara Wasmer
Technical Designer – AR filter: Nigel Matambo