Wellness has become an invaluable part of our lives. As Kohler challenged the cold plunge market with the Ice Bath with Dr. Jonathan Leary of Remedy Place, the brand brought a way to elevate our lives with a cold ritual, “Wellness at 39°F” brings Kohler’s first ever wellness product to the market.
The story of the concept Wellness at 39°F, lets one discover a better version of themselves. A version that is stronger, sharper, and feels more alive in every minute of the day. That version is there, waiting for us, and by breaking through and immersing ourselves in the water they can access and become that better version.
Campaign Identity Development
Campaign Identity Development
Campaign Identity Development
Campaign Identity Development
Campaign Identity Development
Organic and Paid Social Media Posts – Launch Week
Design Miami Beach Club
The cold front came to Miami, with the Ice Bath by Kohler x Remedy Place. At the Miami Beach Edition Hotel, Kohler invited Design Miami visitors to take a dip in the 39’F cold water, then indulge in the social wellness experience at the Beach Club.
Credits
Creative Lead: Jin Kim - Art Director, Christopher Mier – Copywriter
(Creative Concept, Art Direction – Photo & Video, Design – Print & Digital)
Creative Direction: Ewa Lonska - Creative Director (AD)
Graphic Designer: Joanne Rached
Photographer: Sammy Reed
Retoucher: Ronald Jape
Producers: Adam Muggenthaler, Tasha Peterson
Production Partner: Makers
Director – Video Production: Fiorella Occhipinti, Jared Ryder
Editor: Miguel Barbosa, Peter Whelpley
Set Designer: Hannah Kleinhans
Set Stylist: Jeanne Brown