Unexpected by nature, is what this partnership was all about.
Landshapes is a one-of-a-kind bathroom collection imagined by Daniel Arsham, crafted by Kohler. The concept blends the organic, whimsical details of the collection with the beauty of the nature — Arshams’s inspiration behind the design.
The key creative assets of the campaign artfully showcased the collection in the most unexpected places such as Kohler’s Whistling Straits Golf course and Lake Michigan. In the nature, Arsham’s hand-chiesled bathtub and droplet-like faucet handles looked right at home.
The creative outcome contributed to the remarkable increase in brand awareness. The campaign’s social media ads, OOHs and luxury designs & architecture magazines built the hype among the audience, and resulted in over 4.4B impressions across the channels.
The scope: conceptual development • photo & film art direction • print & digital design • animation • event production
“Unexpected by Nature” :15
The magazine ads and online videos. Then we took it further. Nearing the launch, the campaign released the digital home tour of Arhsma’s Hamptons residence where one could discover the his bathroom, freshly renovated with the collection.
Partnering with Architectural Digest, the collection in his bathroom was featured on its owned platform.
Then, in celebration of the collection launch, the lush green and the aqua blue of the campaign visuals took over the walls and billboards of Brooklyn in September 2024.
Highlights:
To reach the niche, luxury audience, the campaign’s strategy placed the creative on high-impact, premium media placements, surpassing the first year goal, 3.5B impressions, and on paid social media ads, increasing the traffic to digital destination by 20%.
The campaign visuals were featured in:
Creative Leads: Jin Kim (Art Director), Beth Kerin (Creative Director, Copy)
Concepting, Art Direction – Photo & Video, Design – Print & Design Layouts.
Creative Direction: Ewa Lonska (Creative Diretor, AD)
Photography: Sammy Reed, Andrew Glatt
Production Co.: Makers (Director for Tub on Cliff Production: Simeon Pratt)
Producers: Adam Muggenthaler, Tasha Peterson
Retouchers: Ronald Jape, Black Point Studio
Videographer: Ross Monagle, Peter Whelpley (Motion Graphic)
Editors: Miguel Barbosa, Ross Monagle
Graphic Designer: Joanne Rached
Production Art: Tara Wasmer