In the summer of 2021, Kohler presented a thing that no one expected. Captivating the eyes of fashion & art enthusiasts, the unexpected artifact was a vessel sink, designed by Daniel Arsham, crafted by Kohler.
3-D printing collided with traditional hand-poured material casting, Rock.01 had so much to enjoy and worth talking about on Social Media, and major art publications.
The campaign concept, beautifully presented the blend of craftsmanship, nature inspired forms and the artist’s authentic vision.
The series of sweep, yet powerful social posts quickly built the hype on the platform, and led to a sell-out within the first 30 minutes of launch.
Scope: visual identity • art direction for photo & film production • print design • digital design – social media
The campaign earned a number of articles and favorable feedback among renowned publications. The key campaign visuals were featured in:
Credits:
Creative Leads: Jin Kim (Art Director),
Beth Kerin (Creative Director, Copy)
Concepting, Art Direction – Photo & Video, Design – Print & Design Layouts.
Creative Direction: Camm Rowland (ECD), David Poremba (Studio Production, CD)
Photography: Michael Huibregtse
Producers: Tasha Peterson
Retouchers: Ronald Jape
Graphic Design Collaboration: Arsham Studio Creative Team