In the summer of 2021, Kohler presented a thing that no one expected. Captivating the eyes of fashion & art enthusiasts, the unexpected artifact was a vessel sink, designed by Daniel Arsham, crafted by Kohler.
3-D printing collided with traditional hand-poured material casting, Rock.01 had so much to enjoy and worth talking about on Social Media, and major art publications.
The campaign concept, beautifully presented the blend of craftsmanship, nature inspired forms and the artist’s authentic vision.
The series of sweep, yet powerful social posts quickly built the hype on the platform, and led to a sell-out within the first 30 minutes of launch.
Scope: visual identity • art direction for photo & film production • print design • digital design – social media
Highlights:
The campaign earned a number of articles and favorable feedback internally and externally, earning major publication spots from:
Credits:
Jin Kim (Art Direction – Concept & Production, Design - Print & Digital)
Beth Kerin (Creative Director, Copy)
Camm Rowland (ECD
David Poremba (Studio Production, CD)
Michael Huibregtse, Samuel Reed (Photography)
Tasha Peterson (Producer)
Ronald Jape (Retouching)
Graphic Design Collaboration: Arsham Studio Creative Team