One Collection in Matte Black

For relaunch Kallista’s signature One Collection, the brand commissioned me to an exiting campaign to introduce their brand-new finish, Matte Black to the market. I crafted an artful visual narrative rich in tactile textures and sophisticated contrast. The art direction merged the sultry mood of the finish with the modern lines of the collection. Stepping into an expanded, cross-functional role, I directed the project’s full creative execution—from the initial photography art direction and editorial layout design to the final motion graphics.