Heritage Colors
Forever in Color
Forever in color.
Fun, vibrant, and bold—that’s how Kohler executes a throwback. In honor of Kohler’s 150th anniversary, the Heritage Colors campaign invited design enthusiasts to celebrate the most iconic hues from our archive.
The digital-first initiative empowered the audience to vote for their favorite historic Kohler color to be brought back into production, disrupting an otherwise white and sterile bathroom market.
Launched under the creative umbrella of “Forever in Color,” the campaign reimagined one of the brand’s most iconic historic assets: “The Bold Look Girl.” Reborn in the six heritage colors, my contribution as a lead creative to the concept and production, spearheaded the official launch of the revival collection.
Rooted in generational nostalgia, the campaign kicked off by reintroducing the history of six iconic archive colors: Lavender, Peachblow, Pink Champagne, Sunrise, Spring Green, and Avocado.
Audiences were immediately captivated by the possibility of bringing these vintage tones into their own contemporary spaces. This creative strategy turned passive viewers into active participants, driving over 100k votes across our digital platforms.
The social reel topped all of Kohler’s organic posts. Then the hype continued, in the streets of Manhattan. The campaign wild posters and IRL activation with Daniel Arsham, and KidSuper created some more heat around the colorful excitement in the subzero NYC weather, sharing lattes and chocolates and proving this throwback campaign could reach the extended audience.
The Limited Edition:
The two winning colors of the campaign, brought to life by the touch of the visionary.
With the two winning colors, the campaign invited designers Justina Blakeney and Jonathan Adler to share with us, how to bring colors to our homes, and that it can make a big impact to any space, even a little pocket of your space.
Credits:
Jin Kim - Art Direction, Cassidy Schultz - Art Direction
Ross Mollet – Copywriting
Ewa Lonska & Beth Kerin - Creative Direction
Camm Rowland - Creative Direction (ECD)
Hannah Kleinhans - Set Design
Jeanne Brown - Set Styling
Jeff Stasney, Sammy Reed - Photography
Linda Jenske, Ron Jape - Photo Retouching
Tara Wasmer - Production Art