Kohler x SR_A Formation 02
The partnership with Samuel Ross, a British artist & designer, brought the second iteration of the collaboration with Kohler. A smart toilet, embracing radical expression, bold innovation and rich artisanship, Formation 02.
The scope: conceptual development • photo & film art direction • digital design • print design • packaging
The Reveal.
The first production, inspired by the form and color of the toilet, focused on the visual language of the campaign and the product. The creative story revolves around asymmetric shapes, precise Construction, and natural textures of this artful object.
Formation 02 was unveiled in March ‘24.
Forming of Formation 02.
The expression of this partnership campaign brings the evolution of the product design, to life via artful collage & motion design. (April ‘24)
Formation 02. Contextulized.
Kohler’s smart toilet, reimagined by this partnership takes place in an environment, reflecting its design inspiration and rich materials. (March ‘24)
Milan Design Week
Formation 02, Terminal 02 in Fuorisalone
Terminal 02 in Fuorisalone, Milan.
The partnership campaigns took its global stage at the Palazzo del Senato in Milan, during MIlan Design Week 2024.
The installation, Terminal 02 was an immersive installation with its large scale and vibrant color, captivating the visitors on the streets of Milan. The creative content on Social Media bridged the gap between the real life installation and the virtual experience for global followers.
Installation Leaflet Layout.
Product Packaging Brochure Die cut
Highlights:
The campaign creative for Formation 02 launch and Milan Design Week supported the full-funnel with Print OOHs, and Digital tactics resulting in increased engagement up to 81%, and foot traffic of 9.7k visitors on site.
On Social Media, the high impact creative drove 5.5M engagement, which is 97% increase from the prior year.
The work was featured in:
reative Lead: Jin Kim - Art Direction (AD),
Ross Mollet – Copy (ACD)(Creative Concept, Art Direction – Photo & Video, Design – Print & Digital)
Creative Direction: Ewa Lonska - Creative Director
Graphic Designer: Aseem Gautam
Photographers: Sammy Reed
Producer: Tasha Peterson
Production Partner - 3D Activation: Makers Production Partner - Collage: Sarofsky
Production Partner - Event: Armonica Film (Gloria Calgano – Videographer)
Editor: Peter Whelpley