The Colors of Nature
Integrated National Media Campaign 2025
Kohler’s national media campaign for Color, Material, Finish & Pattern (CMFP). The concept, Colors of the Nature evokes the power of the subtle, yet timeless palette, and convicts the world of the basic, filled with White fixtures and Chrome faucets. From desert and mountain to forest and field, the colors of nature offers an endless source of inspiration, while creating a range of designs that reflect our personal tastes and lifestyles.
The scope: conceptual development for 360 campaign • photo & film art direction • digital design • print design
One production for all.
Playing the lead creative role in the multi-location production involving CGI, full space render, production design and video/photoshoot, I made sure all static & motion assets would be able to support the full funnel campaign from top to bottom. The work begins with 30s, 15s and 6s for TV and Social Media platforms, including OOHs in NYC.
Then there was the collaboration. We leveraged our partnership with a LA-based interior designer, Jake Arnold. Reinforcing the power of colors in personal spaces, he blended the calm nature of the Kohler finishes & colors and his signature aesthetic. The production was concluded with the beautiful stills of rooms he designed, and useful tips & tricks he shared for interior design.
From 9:16 to 16:9.
I lead the transition from abstract concept to tangible reality, overseeing the design and tactical execution of the whole customer journey. From mobile-first experiences to large-scale NYC installations, I bridge the gap between high-level vision and hands-on craft, making sure the work can stop the scroll or the stroll.
Highlights
The campaign was fully activated in August thru December of 2025, with continual optimization. The creative is on pace to meet total reach + traffic goals and are observing strong sales performance in our featured colors and finishes, with YTD Units +40% and Sales +52%.
Social-first optimization drove record engagement, with TikTok and Pinterest campaigns shattering traffic benchmarks. TikTok exceeded forecasts by 91%, while Pinterest delivered 24k site clicks in just 24 hours.
The work was featured in:
Credits
Creative Lead: Jin Kim - (Art Direction & Design), Chris Mier (Copywriting)
Design: Bridget Engel (Graphic Design), Tara Wasmer (Production Art)
Photographers: Mike Chard
Retouching: Ronald Jape, Linda Jenshke
Producer: Makers & Rebecca Anhold
Production Partner: Julien Vallee (Director), Michael Tobin (Director), Feather (Post Production), Miguel Barbosa (Editing), Hulk (Editing),