The Colors of Nature
Kohler’s National Media Campaign 2025
In the world where Chrome faucets and White fixtures dominate our personal spaces, one should make a bold choice in colors that reflect personal taste and lifestyle. This national media campaign concept connects colors of the kitchen and bathroom jewelry to the nature, even those discerning tastemakers could have stylish bathrooms and kitchens where they can still find peace.
The scope: 360- campaign conceptual development • photo & film art direction • digital design • print design
One production.
From top to bottom.
Unlike the previous Kohler campaigns, the production aimed to create creative assets for the full funnel, allowing the hero assets to evolve, and to seamlessly segway to the lower funnel of the campaign.
The idea of the colors of nature was re-interpreted by a LA-based interior designer, Jake Arnold. Reinforcing the power of colors in personal spaces, he blended the calm nature of the Kohler finishes & colors and his signature aesthetic.
Forming of Formation 02.
The expression of this partnership campaign brings the evolution of the product design, to life via artful collage & motion design. (April ‘24)
Formation 02. Contextulized.
Kohler’s smart toilet, reimagined by this partnership takes place in an environment, reflecting its design inspiration and rich materials. (March ‘24)
Milan Design Week
Formation 02, Terminal 02 in Fuorisalone
Terminal 02 in Fuorisalone, Milan.
The partnership campaigns took its global stage at the Palazzo del Senato in Milan, during MIlan Design Week 2024.
The installation, Terminal 02 was an immersive installation with its large scale and vibrant color, captivating the visitors on the streets of Milan. The creative content on Social Media bridged the gap between the real life installation and the virtual experience for global followers.
Installation Leaflet Layout.
Product Packaging Brochure Die cut
Highlights:
The campaign creative for Formation 02 launch and Milan Design Week supported the full-funnel with Print OOHs, and Digital tactics resulting in increased engagement up to 81%, and foot traffic of 9.7k visitors on site.
On Social Media, the high impact creative drove 5.5M engagement, which is 97% increase from the prior year.
The work was featured in:
reative Lead: Jin Kim - Art Direction (AD),
Ross Mollet – Copy (ACD)(Creative Concept, Art Direction – Photo & Video, Design – Print & Digital)
Creative Direction: Ewa Lonska - Creative Director
Graphic Designer: Aseem Gautam
Photographers: Sammy Reed
Producer: Tasha Peterson
Production Partner - 3D Activation: Makers Production Partner - Collage: Sarofsky
Production Partner - Event: Armonica Film (Gloria Calgano – Videographer)
Editor: Peter Whelpley