Come home to the colors of nature.
Kohler’s national media campaign fro 2025 brings the neutrals colors of the nature. From desert and mountain to forest and field, the colors of nature offers an endless source of inspiration, while creating a range of designs that reflect our personal tastes and lifestyles.
The scope: conceptual development • photo & film art direction • digital & print design
Inside the idea: the goal & the strategy.
This campaign was designed to generate top-of-mind awareness with an emphasis on neutral colors and warm finishes. The creative evokes the strategy that honors nature's consistent inspiration at Kohler since the brand’s inception.
This fully integrated campaign reached every touch point of a 360 campaign, ranging from CTVs & OLVs to Paid Social to OOHs, as well as various owned brand channels.
Colors of Nature, brought by Jake Arnold.
Partnering with designer Jake Arnold for this campaign was simply meant-to-be. His inviting, enduring designs that aim to evoke comfort, and comfort through this soft color palette drew inspiration from the creative concept, and brought the palette to the three nature-inspired rooms that offer a road map for working these colors into your next project.
Milan Design Week
Formation 02, Terminal 02 in Fuorisalone
Terminal 02 in Fuorisalone, Milan.
The partnership campaigns took its global stage at the Palazzo del Senato in Milan, during MIlan Design Week 2024.
The installation, Terminal 02 was an immersive installation with its large scale and vibrant color, captivating the visitors on the streets of Milan. The creative content on Social Media bridged the gap between the real life installation and the virtual experience for global followers.
Installation Leaflet Layout.
Product Packaging Brochure Die cut
Highlights:
The campaign creative for Formation 02 launch and Milan Design Week supported the full-funnel with Print OOHs, and Digital tactics resulting in increased engagement up to 81%, and foot traffic of 9.7k visitors on site.
On Social Media, the high impact creative drove 5.5M engagement, which is 97% increase from the prior year.
The work was featured in:
reative Lead: Jin Kim - Art Direction (AD),
Ross Mollet – Copy (ACD)(Creative Concept, Art Direction – Photo & Video, Design – Print & Digital)
Creative Direction: Ewa Lonska - Creative Director
Graphic Designer: Aseem Gautam
Photographers: Sammy Reed
Producer: Tasha Peterson
Production Partner - 3D Activation: Makers Production Partner - Collage: Sarofsky
Production Partner - Event: Armonica Film (Gloria Calgano – Videographer)
Editor: Peter Whelpley