The Colors of Nature
Integrated National Media Campaign 2025
Moving beyond the traditional choice of White and Chrome in the market, the "Colors of Nature" campaign explores the power of a subtle, organic palette inspired by mother nature. The idea offer a sophisticated range of designs that unlock our personal expression. Leading the art direction for this national multi-media launch, I translated global inspirations—from the Sequoia forest to mountain peaks to the Desert Oasis—into a cohesive visual narrative that redefines the modern day interior styling.
The scope: conceptual development • photo & film art direction • digital design • print design
One production for all.
As a lead creative for a high-volume production of hundreds of deliverables, I was honored to collaborate with a number of talented people and managed the visual output for a comprehensive national campaign spanning TV, Social, and OOH.
The key highlight of the lower funnel of the campaign was our collaboration with interior designer Jake Arnold. Through the renders of the four space designs and mood boards, I led the creative integration of his signature aesthetic with Kohler’s finishes, resulting in a suite of high-end room portraits and expert-led digital content.
From 9:16 to 16:9.
Guiding the transition from concept to execution, my focus centered on a seamless customer journey. By overseeing the design and craft of every deliverable, the objective was to ensure a cohesive experience—from mobile-first social content to high-impact NYC installations—engineered to stop the scroll and the stroll.
Highlights
The campaign was fully activated in August thru December of 2025, with 600+ total deliverables. The creative is on pace to meet total reach + traffic goals and are observing strong sales performance in our featured colors and finishes, with YTD Units +40% and Sales +52% (Featured Hero Neutral Colors as the top 3 fast growing products).
Social-first optimization drove record engagement totaling 1.27+ Billions, with TikTok and Pinterest campaigns shattering traffic benchmarks. TikTok exceeded forecasts by 91%, while Pinterest delivered 24k site clicks in just 24 hours.
The work was featured in:
Credits
Creative Lead: Jin Kim - (Art Direction & Design), Chris Mier (Copywriting)
Design: Bridget Engel (Graphic Design), Tara Wasmer (Production Art)
Photographers: Mike Chard
Retouching: Ronald Jape, Linda Jenskhe
Producer: Makers & Rebecca Anhold
Production Partner: Julien Vallee (Director), Michael Tobin (Director), Feather (Post Production), Miguel Barbosa (Editing), Hulk (Editing),
