Colors of Nature: The Desert Chapter
at Downtown Design Dubai 2026

This was not just a booth, but an extension of Colors of Nature—Kohler’s global campaign I helped shape.
Working with Marco Maximus, I led the creative translation of the campaign into a spatial experience, blending brand and environment to resonate globally. Contributions included art direction, campaign identity, and digital design across paid and owned channels.

My contribution includes art direction to video & photo shoots for location and events, campaign ID development, and digital design for Paid & Owned channels

Creating the journey that one can actually take — digitally and physicially.

Maximus’ booth design was a beautiful interpretation blending the original idea with his passion for cultural aesthetics and sustainable materials. My contribution as a creative collaborator to Maximus, focused on creating cohesive visual expression that reflected on his journey with Kohler. From the Instagram grid to the booklet, I wanted to take the audience along that same journey virtually — the colors, textures and design of the booth evolved from sketches, to hand-sewn fabric to the actual booth mimicking the old Arabian glamping experience.