Colors of Nature: The Desert Chapter
at Downtown Design Dubai 2026
This installation was an extension of Colors of Nature— one of my global campaigns for Kohler. Partnering with Marco Maximus, I led the creative translation of that digital narrative into a physical, spatial experience. My contributions included driving the overarching art direction for live event video and photo shoots, continuing to refine the campaign's visual identity, and executing digital assets across global paid, owned and earned media.
Bridging the Digital and Physical Journey
Maximus’ booth design was a beautiful interpretation blending the original idea with his passion for cultural aesthetics and sustainable materials. My focus was ensuring a seamless transition from screen to space. From the initial Instagram grid teaser to the exhibition booklet, the visual identity allowed the audience to virtually trace the project’s evolution: watching raw sketches and hand-sewn fabric textures culminate in an immersive environment inspired by historic Arabian glamping.
Credits
Creative Lead: Jin Kim - (Art Direction & Design), Chris Mier (Copywriting)
Creative Collaborator & Brand Partner: Marco Maximus
Photographers: Natalee Cocks
Video & Photo Production: Endgrain Films
How it all began.
The first chapter of Colors of Nature, Kohler’s national media campaign for Color, Material and Finish.
