Art beyond imagination.
Pearlized Finish for the Artist Editions Sink
For your dream space.
The pearlized finish has a dreamlike, ethereal quality that reveals layer upon layer of meaning as one gazes into its depths.
The campaign concept brings this beauty closer to the eyes, unlocking our imagination beyond the hallmarks of the Kohler’s innovation and artistry of this opalescent finish.
The campaign phased into Design Miami 2025 in collaboration with Crosby Studio and launched the product among the globalartists and designers.
My contribution to the campaign was concept development, photo & video production on-set and art exhibition, and full-funnel tactical execution.
Making of the art.
Pearlized was conceived by the beautiful expression by artist David Franklin, which was used to layer onto his large-scale fish sculptures suspended on the ceilings of museums across the country. I wanted to take the viewers to the artist’s journey and how his vision challenged the way we see our everyday objects by capturing the crafts behind the making of the sink.
Bringing Franklin’s narrative into this visual storytelling, my video and photo outcome expanded to various forms of deliverables across Paid, Organic and Earned media platforms.
Design Miami 2025
with Crosby Studio
Crafting the space of a dream.
The Pearlized showcased in Underlight, a stunning exhibit by Harry Nuriev of Crosby Studios during Design Miami 2025. Bringing his signature aesthetics into the circular, reflective space, I had the honor to collaborate with Crosby Studios creating the immersive, meditative environment while overseeing the soundscape design, screen display, exhibition graphics and show-week social media content production.
Highlights:
1.9B impressions on PR/Media (20% over goal)
4.8M impressions on Social Media with 380K engagements (74% over goal)
Work featured in:
Credits:
Jin Kim (Art Direction & Design)
Christopher Mier (Copywriting), Ross Mollet (ACD - Copywriting)
Beth Kerin & Ewa Lonska (Creative Direction)
Sammy Reed, Michael Huibregtsen (Photography)
Tasha Peterson (Producer)
Ronald Jape (Photo Retouching)
Myles Beeson (Director & DP – Videos)
Ross Monagle & Suzie Moore (Editing)
Aseem Gautam & Peter Whelpley (Graphic Design)
Tara Wasmer (Production Art)
Special Collaboration: Nigel Matambo – AR Filter Development